Ad paper

In this advertisement for milk it shows Mario, a very famous Nintendo game character who is well known by adults and kids alike. He is no longer a one inch character like usual but Mario is, in theory, growing and busting out of the television as he is holding onto a bottle of milkand showing off the trademark milk mustache.
The room around him is dark and messy with trash and toys on the floor, which looks like it might belong to a young boy. A boy who loves to play games rather than clean his room. Finally in white print next to Mario some writing says, "Power up! Want to Grow? The calcium in milk helps your bones to grow. Momma Mia!"
All in all this ad is nice and catchy but it has a few fallacies within it, such as Character hook, far fetched hypothesis, and the false Analogy. The point of this paper is to tell you about those fallacies mentioned and show how people might still appreciate this ad.
This got milk ad's character hook is clearly Mario. the character hooks job is to divert the viewers attentions away from in this case, the impossible, so people can be entertained by a clever visual. Which is Mario breacking through the T.V. because the milk made him grow.
The next fallacy is portrayed is using a far fetched hypothesis. This happens whem we accept a unusual hypothesis when a more acceptable hypothesis could be useful. So in the ad Mario a game character is busting out of the T.V. when they could have used anyone like a firefight fighting and putting out a fire with the mustache on the ad instead.
The last fallacy i will mention is the the false analogy, which is an argument tha relies heavily on a weak analogy to prove its point. This ad is comparing and making two different types of growth to be similar. Mario is a game character, and his growth is caused by the magic within the game, not the actual milk. However, the ad claims that their product, milk, will help kids grow and make their bones stronger like Mario.
These fallacies are very true, but that doesn't mean that this ad isn't good or not worth looking at. The got milk ad was smart to make this relatable to kids by using a video game and not to mention the using one of the most recognizable game characters.
So yes, there are falacies in thins ad. No one can actually grow two feet let alone two inches within five seconds and bust through a T.V. doing it. But that's what people like, they like to see the impossible done and have a positive message with the impossibility.


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